Box? What box? If you're even thinking outside of the box, you're still confined to the box. You're unique; your business is unique - it's an extension of you. So communicate that to your community, nationally, even globally via the internet and print. How do you do that? You employ a team that understands thinking individually, creatively, and distinctively.
It's not really that difficult to do - think without the box. It just takes people who have invested their time in gaining the skills and experience to do so. And that takes time and research to find. Of course, you need to be aware that, that is a rare thing to find and often looks can be deceiving. All flash does not have valuable substance. So, choose well, choose carefully, and choose according to your vision and what it deserves. Represent.